/Clean Os Rebranding

The project focused on the rebranding of CleanOs, a company developing an innovative electric toothbrush.

Starting from a refinement of the existing logo, the entire visual identity was reorganized and expanded: a new primary color palette was defined and evolved into a coherent system of secondary colors, supported by a structured typographic approach and clear usage rules.

A system of primary and secondary gradients was created to enrich the visual language and reinforce brand recognition.

The project concluded with comprehensive brand guidelines and versatile assets such as presentation and newsletter templates, ensuring a consistent brand experience.