Lotus is a spa brand that took the name from the flower, rich in nutrients and with a lot of beneficial effects.
This project includes the logo and packaging designs of several products of the brand.
As the brand name is Lotus, colors and designs are inspired by delicate flowers to express an elegant and feminine brand identity.
Every different product has its own identity, represented by a specific color palette around the tones of pink, blue and green.
The only exception is the high-end product line, designed in a black version.
#blue #orange #pink: pastel tones from lotus flower colors