/Smoothit

Smoothit is a bio food brand that uses as principal ingredients fruit and vegetables.

This project includes the branding design from logo to packaging.

smoothit-packaging-design

Smoothit is a bio food brand that uses as principal ingredients fruit and vegetables.

This project includes the branding design from logo to packaging.

bio-food-logo

Totally inspired by geometry and minimalism, the logo is dynamic and changes using different pictograms but keeping the same payoff.

smoothit-bottle-design
bio-food-rebranding

The brand is described with a handmade and bio style with the use of patterns that reminds of organic element and fruits.

All the info you need are displayed on the label. You don’t need to read the ingredients or the kcal on the back of the packaging.
TRANSPARENCY is the key.

smoothit-rebrand-pattern
smoothit-packaging-design

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